about the company
A long-standing neighbourhood mall in Johor Bahru - more than just a mall, it's a familiar and nostalgic spot where many locals grew up and created lasting memories.about the job
- Lead and oversee the total marketing function for the mall business.
- Manage a team in the end-to-end planning of events, campaigns, and promotions.
- Work closely with tenants and the leasing department on joint promotional activities.
- Handle budget planning and P&L responsibility for all departmental expenses.
- Liaise with internal units and external parties to ensure high-quality execution of marketing activities.
- Implement marketing strategies and conduct customer segmentation based on market trends and shopper needs.
- Boost corporate image by organizing a variety of marketing and promotional programs.
- Maintain strong ties with local media, press, and community groups to develop advertising plans.
- Drive shopper traffic and increase customer retention while acquiring new shoppers for the mall.
- Deliver effective messaging to the general public, target shoppers, and tenants.
- Optimize media usage, with a specific focus on maximizing social media impact.
- Develop the annual digital strategy and manage digital assets including the website, Facebook, and Instagram.
- Oversee social media calendars, ensuring the timely execution of all posts across platforms.
- Collaborate with stakeholders and tenants to gather and curate content for all digital assets.
skills and experience required
- Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communications, or a related field.
- At least 5 years of marketing experience in the retail or mall business.
- Strong business acumen, communication and analytical skills.
- Creative mindset with a results-oriented approach.
culture and benefits
The company's culture for the staff is built on the same principles it offers its members: community, flexibility, and well-being. The company fosters a supportive and friendly work environment where employees are valued and encouraged to grow. Employees are generously rewarded for strong performance, with a strong focus on personal growth and development.how to apply
The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.
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