About the Company
Our client is a growing local FMCG brand owner with a strong presence in the beverage and chocolate categories. Known for housing well-loved household names, the company is dedicated to delivering high-quality products to Malaysian families. Their marketing team is characterized by agility, creativity, and results-driven thinking, offering a dynamic environment for dedicated brand builders.
About the Role
As a Senior Brand Executive, you will play a key role in driving the growth of a leading beverage portfolio. Supporting the Brand Manager, you will help deliver consumer-centric marketing strategies. This position requires strong execution capabilities, creative problem-solving, and cross-functional coordination to ensure the smooth implementation of campaigns, activations, and product initiatives.
Key Responsibilities
Support the planning and execution of brand campaigns across ATL, BTL, and digital platforms.
Coordinate with internal stakeholders and external agencies to ensure the timely rollout of marketing activities.
Manage in-store marketing tools, including POSMs, product displays, and promotions.
Track brand performance using sales data, competitor analysis, and consumer insights.
Assist in the planning and execution of new product launches, packaging updates, and product relaunches.
Monitor A&P budget allocations and track expenditures to ensure cost efficiency.
Prepare post-mortem reports for campaigns and provide recommendations for improvement.
Collaborate closely with sales and trade marketing teams to align on-channel strategy and promotions.
Act as a liaison with external agencies to ensure high-quality creative and P.R. outcomes.
Requirements
Bachelor’s degree in Marketing, Business Administration, or equivalent.
Minimum 3 years of experience in FMCG marketing, ideally within the food or beverage categories.
Proven experience managing agency partners and executing 360° campaigns.
Strong analytical skills with a high level of attention to detail.
Excellent communication and coordination abilities.
Proficiency in Microsoft Office, especially PowerPoint and Excel.
A proactive and resourceful mindset with a passion for brand building.
