senior sales operations manager (fmcg).

We are currently looking for an experienced Senior Sales Operations Manager for one of the global MNC players in the FMCG space. This is a pivotal role to bridge the gap between commercial strategy and field execution, and requires your urgent attention.

• Reporting to: Sales Director
• Team size: 8 direct reports
• Join a world-renowed FMCG leader to drive excellence across their nationwide commercial functions.

the role

• Champion the Route-to-Market (RTM) strategy, defining the right distribution depth and breadth while implementing KPI scorecards to track channel performance.
• Oversee the entire Sales Operations function, including the management of Sales Tools (DMS, SFA), ensuring data accuracy, and driving sales forecasting in alignment with Demand Planning.
• Lead and mentor a team of sales support and analytics professionals, fostering a high-performance culture and optimizing resource deployment.
• Manage Trade Spend efficiency and Category Management initiatives, ensuring budgets are optimized and Planograms/In-store execution guidelines are strictly adhered to.

the experience

• Bachelor's Degree or equivalent.
• Minimum 10 years of FMCG experience, with cross-functional experience across frontend commercial functions (GT or MT) and backend strategy (RTM, Demand Planning, Sales Operations, etc.).
• Proven expertise in Sales Analytics and Distributor Management Systems (DMS), with the ability to translate complex data into actionable commercial insights.
• A resilient and independent leader who can deliver results under pressure while managing successful cross-functional projects.

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