- 4 days wfh
- brand ownership exposure
About the Company
Our client is a growing food manufacturer within the FMCG industry, dedicated to delivering a wide range of quality products. They focus on innovative channel strategies and strong retail partnerships to maintain a competitive edge in the market.
About the Role
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As a Trade Marketing Executive, you will be responsible for executing retailer-exclusive and channel-specific programs to boost brand presence and shopper engagement. This role involves heavy cross-functional collaboration to ensure the seamless rollout of trade initiatives and new product launches.
Key Responsibilities
Execute trade promotions and in-store campaigns to drive offtake and shopper engagement.
Manage Point of Sale (POS) visibility and conduct regular visits to ensure planogram compliance.
Lead sampling execution in coordination with the sales team and managed external agencies.
Review and update planograms quarterly based on market and shopper insights.
Assist in developing channel strategies and annual trade marketing plans to reach sales targets.
Analyze sales performance and market data to identify growth opportunities and gaps.
Support new product development (NPD) launches by preparing sales bulletins, launch decks, and 360-degree trade plans.
Collaborate with sales, marketing, and supply chain teams for the execution of channel-wide initiatives.
Gather and provide competitor insights to support broader marketing strategies.
Represent the company at trade shows and industry events to explore new partnerships.
Requirements
Bachelor's Degree in Marketing, Business Administration, or a related field.
Minimum of 3 years of experience in channel management, sales, or business development within the FMCG industry.
Strong understanding of FMCG distribution channels and retail dynamics.
Analytical mindset with the ability to interpret sales data and market trends.
Excellent communication and negotiation skills with high attention to detail.
Proficiency in MS Office applications.
Proactive, independent worker with a passion for innovation and results.
