About the Company
Our client is a prominent player in the consumer goods distribution sector, representing a diverse portfolio of well-known international and local brands. With a robust logistics network and a strong market presence, the company is dedicated to bridging the gap between brand owners and consumers through efficient distribution and marketing excellence. They foster a dynamic and results-driven environment, offering an excellent platform for marketing professionals to scale brands within the Malaysian retail landscape.
About the Role
We are seeking a hands-on, execution-heavy Marketing Manager to lead the implementation of brand strategies for a diverse product portfolio. This role acts as a critical liaison, working closely with sales-focused Brand Managers who manage principal relationships to translate brand visions into tangible market activities. Your primary focus will be the planning and seamless delivery of campaigns, events, and product initiatives to drive both top-line growth and brand equity.
Key Responsibilities
Lead the planning and execution of comprehensive 360° marketing campaigns across ATL, BTL, and digital platforms.
Coordinate closely with sales-focused Brand Managers and brand principals to align marketing activities with commercial objectives and channel strategies.
Oversee the end-to-end execution of events, roadshows, and on-ground activations to drive consumer engagement.
Manage external agency partners, including creative, media, and P.R. agencies, to ensure high-quality delivery of marketing materials and communication.
Champion the execution of new product launches and packaging updates, ensuring timely rollout across all retail channels.
Monitor and manage the A&P budget, tracking expenditures and ROI to ensure cost efficiency and effective resource allocation.
Prepare post-mortem reports and performance reviews to provide actionable recommendations for future campaign improvements.
Supervise the development of in-store marketing tools, POSM, and product displays to enhance brand visibility.
Lead and mentor the marketing team, fostering a culture of excellence and collaboration.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field.
5–8 years of experience in brand management or marketing execution within the FMCG or distribution sector.
Proven track record of managing "hands-on" execution for large-scale campaigns, events, and product launches.
Strong stakeholder management skills with experience coordinating between internal sales teams and external brand principals.
Solid understanding of the Malaysian retail landscape and consumer dynamics.
Excellent communication, project management, and organizational abilities.
Proficiency in Microsoft Office, particularly Excel and PowerPoint, for performance tracking and reporting.
A proactive and resourceful mindset with a strong commitment to delivering high-quality results.
