employer brand research

For employers, having a strong employer brand creates a talent magnet, attracting the best and brightest talent to work for organisation. Read more insights to build a stand out brand.

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters.

companies with positive brands get twice as many applications as negative brands.

50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.

about the research.

We measure the employer brands of the world's largest employers and gain insight into the drivers and motivators of potential employees.

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in Malaysia.

The research in Malaysia measures the 75 largest employers by workforce size. Find out more about the companies involved and the 2018 winners.

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award winners.

Based on the research, we recognize the most attractive employers in Malaysia and honour them with a trophy designed by Marcel Wanders.

view 2018 winners.
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