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randstad employer brand research.

For employers, having a strong employer brand creates a talent magnet, attracting the best and brightest talent to work for organisation. Read more insights to build a stand out brand.

survey information.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 65.

REBR provides unique labour market insights, bringing together:

  • 200,000 respondents globally
  • 6,162 companies
  • 32 countries

The outcomes are based on public perception and focus on two main areas: overall brand awareness and absolute attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

The REBR 2019 survey was conducted with approximately 2,504 respondents in Malaysia.

how is REBR unique.

Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers.

The Randstad Employer Brand Award is not just another prize for the trophy cabinet. The winners are determined by the world’s largest independent employer branding survey commissioned by Randstad. Each year, the Most Attractive Employer in the local market receives a unique trophy created by renowned designer, Marcel Wanders. The stylish award represents the winning company's ability to attract new employees, like a magnet.

why employer branding matters.

companies with positive brands get twice as many job applications. 50% of candidates would not work for a company with a bad reputation despite a higher salary.

employer branding insights

Knowing you need specialised talent is one thing – understanding how to attract them is another. Our research encompasses key insights on a company, country and global level.

Organizations are becoming increasingly aware of the importance of employer branding, and we are privileged to be in a position where we can leverage the insights we have gleaned from our research to help companies on their employer branding journey. 

- Jaya Dass, Managing Director, Randstad Malaysia & Singapore

top 75 most attractive commercial companies.

Discover the top 75 largest commercial employers featured in this year's employer brand research. 

read more

top 20 most attractive employers

  • 2019


    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Celcom Axiata Berhad
    Dell Malaysia
    General Electric Malaysia
    Genting Berhad
    Huawei Technologies Malaysia
    IBM
    Intel Malaysia
    Malaysia Airlines Berhad
    Malaysia Airports Holdings Berhad
    Maybank
    Nestle (Malaysia) Berhad

    Petroliam Nasional Berhad (PETRONAS)
    Samsung
    Shell Malaysia
    Sime Darby Berhad
    Sony EMCS
    Sunway Berhad
    Tenaga Nasional Berhad

  • 2018

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Berjaya Corporation Berhad
    Genting Malaysia Berhad
    Hewlett Packard Enterprise Services Sdn Bhd
    IBM Malaysia Sdn Bhd
    IJM Corporation Berhad
    Infineon Technologies (Malaysia) Sdn Bhd
    IOI Corporation Berhad
    Johor Corporation Berhad
    Malaysia Airlines Berhad
    Malaysia Airports Holdings Berhad
    Nestle (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Shell Malaysia
    Sime Darby Berhad
    Sunway Berhad
    Tenaga Nasional Berhad
    WD Media (Malaysia) Sdn Bhd
    YTL Corporation Berhad

  • 2017

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Berjaya Corporation Berhad
    Genting Malaysia Berhad
    Hewlett Packard Enterprise Services Sdn Bhd
    IBM Malaysia Sdn Bhd
    IJM Corporation Berhad
    Infineon Technologies (Malaysia) Sdn Bhd
    IOI Corporation Berhad
    Johor Corporation Berhad
    Malaysia Airlines Berhad
    Malaysia Airports Holdings Berhad
    Nestle (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Shell Malaysia
    Sime Darby Berhad
    Sunway Berhad
    Tenaga Nasional Berhad
    WD Media (Malaysia) Sdn Bhd
    YTL Corporation Berhad

  • 2016

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Berjaya Group
    Hewlett-Packard Sdn. Bhd.
    IOI Corporation Berhad
    Malayan Banking Berhad (Maybank)
    Maxis Berhad
    Nestle Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Public Bank Berhad
    Sapura Kencana Berhad
    Shell Malaysia
    Sime Darby Berhad
    Sony Emcs Sdn. Bhd.
    Telekom Malaysia
    Tenaga Nasional Berhad
    Umw Holdings Berhad
    WD Media Sdn. Bhd.
    YTL Corporation Berhad

employer brand research library

white papermalaysia country reportemployer brand standing out
2018: enriching the employee experienceREBR: 2018 country report2018 standing out report
2017: candidate experienceREBR: 2017 country report2017 standing out report