The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 65.
REBR provides unique labour market insights, bringing together:
- 200,000 respondents globally
- 6,162 companies
- 32 countries
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.
The REBR 2019 survey was conducted with approximately 2,504 respondents in Malaysia.