Employer Brand Research | Randstad Malaysia

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survey information.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.

REBR provides unique labour market insights, bringing together:

190,000 respondents globally
6,493 companies surveyed
34 markets

The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’.

The 2021 Randstad Malaysia Employer Brand Research was conducted independently with 2,523 locally-based respondents.

how is REBR unique.

Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers.

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters.

companies with strong employer brands experience one to two times faster hiring time. 50% of candidates would not work for a company with a bad reputation despite a higher salary.

employer branding insights

Knowing you need specialised talent is one thing – understanding how to attract them is another. Our research encompasses key insights on a company, local market and global level.

top 75 most attractive commercial companies.

Discover the top 75 largest commercial employers featured in this year's employer brand research.

learn more

top 20 most attractive employers

2021
B.Braun Medical Industries Sdn. Bhd.
Celcom Axiata Berhad
Digi Telecommunications
DRB-Hicom Berhad
General Electric Malay
Hewlett Packard Enterprise Services Sdn Bhd
Huawei Technologies Malaysia
IBM
Intel Malaysia
Johor Corporation Berhad
Maxis
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Samsung
Shell Malaysia
Sime Darby Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Sunway Berhad
Telekom Malaysia Berhad
Tenaga Nasional Berhad
UMW Holdings Berhad
2020
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
General Electric Malaysia
Huawei Technologies Malaysia
IBM Malaysia
Infineon Technologies (Malaysia) Sdn. Bhd.
Intel Malaysia
Johor Corporation Berhad
Malaysia Airports Holdings Berhad
Malayan Banking Berhad (Maybank)
Nestlé (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA)
Samsung Malaysia
Shell Malaysia
Sime Darby Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Sunway Berhad
Tenaga Nasional Berhad
UMW Holdings Berhad
2019

AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Celcom Axiata Berhad
Dell Malaysia
General Electric Malaysia
Genting Berhad
Huawei Technologies Malaysia
IBM
Intel Malaysia
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Maybank
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Samsung
Shell Malaysia
Sime Darby Berhad
Sony EMCS
Sunway Berhad
Tenaga Nasional Berhad
2018
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Corporation Berhad
Genting Malaysia Berhad
Hewlett Packard Enterprise Services Sdn Bhd
IBM Malaysia Sdn Bhd
IJM Corporation Berhad
Infineon Technologies (Malaysia) Sdn Bhd
IOI Corporation Berhad
Johor Corporation Berhad
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Shell Malaysia
Sime Darby Berhad
Sunway Berhad
Tenaga Nasional Berhad
WD Media (Malaysia) Sdn Bhd
YTL Corporation Berhad

read more..
2017
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Corporation Berhad
Genting Malaysia Berhad
Hewlett Packard Enterprise Services Sdn Bhd
IBM Malaysia Sdn Bhd
IJM Corporation Berhad
Infineon Technologies (Malaysia) Sdn Bhd
IOI Corporation Berhad
Johor Corporation Berhad
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Shell Malaysia
Sime Darby Berhad
Sunway Berhad
Tenaga Nasional Berhad
WD Media (Malaysia) Sdn Bhd
YTL Corporation Berhad

watch the video highlights of randstad employer brand awards malaysia 2017.
2016
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Group
Hewlett-Packard Sdn. Bhd.
IOI Corporation Berhad
Malayan Banking Berhad (Maybank)
Maxis Berhad
Nestle Berhad
Petroliam Nasional Berhad (PETRONAS)
Public Bank Berhad
Sapura Kencana Berhad
Shell Malaysia
Sime Darby Berhad
Sony Emcs Sdn. Bhd.
Telekom Malaysia
Tenaga Nasional Berhad
Umw Holdings Berhad
WD Media Sdn. Bhd.
YTL Corporation Berhad

shell malaysia ranked the most attractive company to work for in 2021.

This is the third time Shell Malaysia has secured the number one spot for the Most Attractive Employer award in Malaysia, the first being in 2016.

2021 winners

Organizations are becoming increasingly aware of the importance of employer branding, and we are privileged to be in a position where we can leverage the insights we have gleaned from our research to help companies on their employer branding journey.

- Jaya Dass, Managing Director, Randstad Malaysia & Singapore

managing your employer brand during a crisis.

Whether you’re planning to hire or reduce your workforce, upholding your values and promises in a transparent and honest way, is key to managing your reputation.

about the research.

Unlike other employer branding studies, the Randstad Employer Brand Research is not based on company nominations or judging panels. It is an independently conducted research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the 34 participating countries’ largest employers.

17 key facts about the global randstad award

read on for some other interesting facts you may not have known about.