randstad employer brand research.

REBR is the most representative and inclusive employer branding research in the world. Based on the results of the research, trophies are presented to each of the Most Attractive Employer in 34 markets around the world.

survey information.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64.

REBR provides unique labour market insights, bringing together:

  • 190,000 respondents globally
  • 6,493 companies surveyed
  • 34 markets

The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’.

The 2021 Randstad Malaysia Employer Brand Research was conducted independently with 2,523 locally-based respondents.

how is REBR unique.

Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers.

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters.

companies with strong employer brands experience one to two times faster hiring time. 50% of candidates would not work for a company with a bad reputation despite a higher salary.

best companies in Malaysia to work for

top 75 most attractive commercial companies.

Discover the top 75 largest commercial employers featured in this year's employer brand research. 

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top 20 most attractive employers

  • 2021

    B.Braun Medical Industries Sdn. Bhd.
    Celcom Axiata Berhad
    Digi Telecommunications
    DRB-Hicom Berhad
    General Electric Malay
    Hewlett Packard Enterprise Services Sdn Bhd
    Huawei Technologies Malaysia
    IBM
    Intel Malaysia
    Johor Corporation Berhad
    Maxis
    Nestle (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Samsung
    Shell Malaysia
    Sime Darby Berhad
    Sony EMCS (Malaysia) Sdn. Bhd.
    Sunway Berhad
    Telekom Malaysia Berhad
    Tenaga Nasional Berhad
    UMW Holdings Berhad

  • 2020

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    General Electric Malaysia
    Huawei Technologies Malaysia
    IBM Malaysia
    Infineon Technologies (Malaysia) Sdn. Bhd.
    Intel Malaysia
    Johor Corporation Berhad
    Malaysia Airports Holdings Berhad
    Malayan Banking Berhad (Maybank)
    Nestlé (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA) 
    Samsung Malaysia
    Shell Malaysia
    Sime Darby Berhad
    Sony EMCS (Malaysia) Sdn. Bhd.
    Sunway Berhad
    Tenaga Nasional Berhad
    UMW Holdings Berhad
     

  • 2019


    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Celcom Axiata Berhad
    Dell Malaysia
    General Electric Malaysia
    Genting Berhad
    Huawei Technologies Malaysia
    IBM
    Intel Malaysia
    Malaysia Airlines Berhad
    Malaysia Airports Holdings Berhad
    Maybank
    Nestle (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Samsung
    Shell Malaysia
    Sime Darby Berhad
    Sony EMCS
    Sunway Berhad
    Tenaga Nasional Berhad

  • 2018

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Berjaya Corporation Berhad
    Genting Malaysia Berhad
    Hewlett Packard Enterprise Services Sdn Bhd
    IBM Malaysia Sdn Bhd
    IJM Corporation Berhad
    Infineon Technologies (Malaysia) Sdn Bhd
    IOI Corporation Berhad
    Johor Corporation Berhad
    Malaysia Airlines Berhad
    Malaysia Airports Holdings Berhad
    Nestle (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Shell Malaysia
    Sime Darby Berhad
    Sunway Berhad
    Tenaga Nasional Berhad
    WD Media (Malaysia) Sdn Bhd
    YTL Corporation Berhad

    read more..

  • 2017

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Berjaya Corporation Berhad
    Genting Malaysia Berhad
    Hewlett Packard Enterprise Services Sdn Bhd
    IBM Malaysia Sdn Bhd
    IJM Corporation Berhad
    Infineon Technologies (Malaysia) Sdn Bhd
    IOI Corporation Berhad
    Johor Corporation Berhad
    Malaysia Airlines Berhad
    Malaysia Airports Holdings Berhad
    Nestle (Malaysia) Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Shell Malaysia
    Sime Darby Berhad
    Sunway Berhad
    Tenaga Nasional Berhad
    WD Media (Malaysia) Sdn Bhd
    YTL Corporation Berhad

    watch the video highlights of randstad employer brand awards malaysia 2017.

  • 2016

    AirAsia Berhad
    B.Braun Medical Industries Sdn. Bhd.
    Berjaya Group
    Hewlett-Packard Sdn. Bhd.
    IOI Corporation Berhad
    Malayan Banking Berhad (Maybank)
    Maxis Berhad
    Nestle Berhad
    Petroliam Nasional Berhad (PETRONAS)
    Public Bank Berhad
    Sapura Kencana Berhad
    Shell Malaysia
    Sime Darby Berhad
    Sony Emcs Sdn. Bhd.
    Telekom Malaysia
    Tenaga Nasional Berhad
    Umw Holdings Berhad
    WD Media Sdn. Bhd.
    YTL Corporation Berhad

shell malaysia ranked the most attractive company to work for in 2021.

This is the third time Shell Malaysia has secured the number one spot for the Most Attractive Employer award in Malaysia, the first being in 2016.

2021 winners

Organizations are becoming increasingly aware of the importance of employer branding, and we are privileged to be in a position where we can leverage the insights we have gleaned from our research to help companies on their employer branding journey. 

- Jaya Dass, Managing Director, Randstad Malaysia & Singapore

managing your employer brand during a crisis.

Whether you’re planning to hire or reduce your workforce, upholding your values and promises in a transparent and honest way, is key to managing your reputation.

read more

about the research.

Unlike other employer branding studies, the Randstad Employer Brand Research is not based on company nominations or judging panels. It is an independently conducted research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the 34 participating countries’ largest employers.

17 key facts about the global randstad award

read on for some other interesting facts you may not have known about.

learn more
 

attract the right talent.

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